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While pricing is important in creating customer value, many companies do not handle pricing well. I...

While pricing is important in creating customer value, many companies do not handle pricing well. I would like you to name and briefly discuss a company/brand that has used pricing well and to its advantage (note that a company can use pricing to its advantage when setting prices both low or high)

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Answer #1

The company that has used pricing well is Patanjali Ayurved. It offers the products at approx 15-20%less than its competitor and spends more on advertising. It has gained value in the market as its products are manufactured from natural ingrediants.

The other company was Reliance Jio, at its entry point into the market. It kept its prices at lowest giving quality services compared with the competitors.

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