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Suppose you are called into the managers office and they ask you if they would increase...

Suppose you are called into the managers office and they ask you if they would increase profits by increasing the price of what you selling. What would you need to know to answer this question with confidence?

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Answer #1

Answer: price elasticity of demand (PED)

Formula of PED = PercentageChange in quantityDemanded / PercentageChange in price

The following things should be known:

If (PED > 1), the price change has greater impact on quantity demanded. The demand is elastic and in this situation a rising price would decrease total revenue, which leads to a decreasing profit.

If (PED < 1), the demand is inelastic and in this situation a rising price would increase total revenue, which leads to an increasing profits, such as cigarette. In this case, the price change has smaller impact on quantity demanded.

If (PED = 1), the price change has equal effect. The rising price can’t increase revenues and profits.

Therefore, if the good has PED smaller than 1 an increasing price is advisable.

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