Question

Social marketing uses techniques from commercial marketing sociology psychology none of the above D 2. Identifying distinct groups of people who are similar to each other in different characteristics is known as: audience segmentation identification exercise characteristic planning none of the above

Answer 1

1. The correct answer is Commercial marketing.

• Social marketing uses commercial marketing principles and techniques. Social marketing is designed to create social change, not to directly benefit a brand.
• Sociology is the study of the development, structure, and functioning of human society.
• Psychology is the scientific study of the mind and behaviour.

2. The correct answer is audience segmentation.

• Audience segmentation identifies the distinct groups of people who are similar to each other in different characteristics. Audience segmentation is by using demographics and psychographics to divide larger audience into smaller target audience.