24.
It is always useful to begin a market research investigation with secondary data because of the cost advantage
True
False
Ans) 24) True
Explaination:
One of the most noticeable advantages of using secondary data analysis is its cost effectiveness.
Because someone else has already collected the data, the researcher does not need to invest any money, time, or effort into the data collection stages of his or her study.
It is always useful to begin a market research investigation with secondary data because of the cost advantage
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