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Which of the following approaches is best suited to a global market where there is need...

Which of the following approaches is best suited to a global market where there is need but not the needed purchasing power to buy either the existing or adapted​ product?

A.

​Product-communication extension​ (dual extension)

B.

Product​ extension-communication adaptation

C.

​Product-communication adaptation​ (dual adaptation)

D.

Product​ adaptation-communication extension

E.

Innovation

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Answer #1

Option E. Innovation

Explanation: In such a case, the focus should be on meeting the needs through innovative products which would be cheaper to produce but meets the same needs.

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