Question

. What are the advantages of a small business going international through incremental stages rather than as a global start-up?

Answer 1

A small business growing internationally through gradual stages enables the company to manage its growth sensibly by organically managing the cycle and enabling the company to handle many of the risks of a large multinational start-up and treat each stage as a planning phase.

The secret to international growth is to have a flexible strategy, as global markets can shift rapidly as new policies. A very concrete example would be to spend a lot of capital on a foreign website which handles imports into the country

The benefits of a company moving internationally through the small business stage model, or through incremental steps, are a decreased risk exposure and a steady growth of the international skills of the company