Question

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12. In addition to having an e-business strategy, an e-marketing strategy also needs to be developed and there are three main operational processes involved. Which one is FALSE? A. Customer focus group development B. Customer retention and growth C. Customer conversion D. Customer acquisition 13.There needs to be an aligning of business and e-marketing strategles. Which of the following would be feasible strategic objectives? A. Revenue generation B. Communications and branding C. Cost reduction and value chain efficiencies D. Channel partnership with distributors using extranets E. They are all applicable 14.What is required in addition to a broad e-business strategy to detail how the sell-side specific objectives of the e-business strategy will be delivered through marketing activities such as research and communications? A. E-marketing plan B. Situation analysis C. The marketing concept D. Marketing orientation aluation and selection of

Answer 1

A) is false. Customer focus group development.

This process is used in traditional market research in order to achieve opinion of audience who are targeted about a particular product.

e marketing generally involves 3 main operational processes ie customer retention , customer conversion and customer acquisition.Customer acquisition means creating a brand and reaching customers through advertisement. Customer retention means retaining customers for a long period. Customer conversion means to change the customer who regularly visit the site into a paying customer.