Mark-up formula:
(P - MC) / P = -(1/Ed)
Where MC is marginal cost.
P is price level
Ed is price elasticity.
(12) (P - MC) / P = -(1/Ed)
(40 - 32) / 40 = -(1 /Ed)
(8 / 40) = -(1 / Ed)
Ed = -(40 / 8)
Ed = -5
Price elasticity of demand faced by firm is -5.
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