
Danny “Dimes” Donahue is a neighborhood's 9-year-old entrepreneur. His most recent venture is selling homemade brownies...
Eleven-year-old Mallory is a budding entrepreneur. She is always coming up with new business ideas. In early summer 2014, her latest venture is a lemonade stand. Mallory is focused on making a high level of profits – she was saving for a new bike. Mallory is trying to do develop a marketing strategy to help her achieve her goals. Last year Mallory helped a friend with a lemonade stand. This year she wants to run her own business. Her parents...
WHEN 19-YEAR-OLD MICHAEL Dell began selling personal computers
out of his college dorm room in 1984, few would have bet on his
chances for success. In those days, most computer makers sold their
PCs through an extensive network of all-powerful distributors and
resellers. Even as the fledgling Dell Computer Corporation began to
grow, competitors and industry insiders scoffed at the concept of
mail-order computer marketing. PC buyers, they contended, needed
the kind of advice and hand-holding that only full-service channels...