Markov Chains
Three companies provide internet service in a city of 20,000 people. At the beginning of the year, the
market shares of each company are as follows: 11,800 people use company A, 6200 people use company
B, and only 2000 people use company C. Each month, 5% of company A’s customers switch to company
B, and 3% of company A’s customers switch to company C. During the same time, 4% of company B’s
customers switch to A, and 6.5% switch to C. Also during the same time, 2% of company C’s customers
switch to company A, and 1.5% switch to company B. Let Ak represent the probability that a randomly
chosen consumer on day k will be using company A’s service, Bk be the probability they will be using
company B’s service, and Ck be the probability that they go with company C.
1) Find the probable market share of each company after the first month.
2) Find the probable market share of each company after six months.

C program code:
#include <stdio.h>
int main()
{
float t, a, b, c, a_, b_, c_, i;
a_ = 11800;
b_ = 6200;
c_ = 2000;
scanf("%f", &t);
for(i = 0; i < t; i++)
{
a = -0.08*a_ + 0.04*b_ + 0.02*c_;
b = -0.105*b_ + 0.05*a_ + 0.015*c_;
c = -0.035*c_ + 0.03*a_ + 0.065*b_;
a_ = a_ + a;
b_ = b_ + b;
c_ = c_ + c;
}
printf("%f %f %f", a_, b_, c_);
return 0;
}
Markov Chains Three companies provide internet service in a city of 20,000 people. At the beginning...
Markov Chains Three companies provide internet service in a city of 20,000 people. At the beginning of the year, the market shares of each company are as follows: 11,800 people use company A, 6200 people use company B, and only 2000 people use company C. Each month, 5% of company A’s customers switch to company B, and 3% of company A’s customers switch to company C. During the same time, 4% of company B’s customers switch to A, and 6.5%...
Markov Chains Three companies provide internet service in a city of 20,000 people. At the beginning of the year, the market shares of each company are as follows: 11,800 people use company A, 6200 people use company B, and only 2000 people use company C. Each month, 5% of company A’s customers switch to company B, and 3% of company A’s customers switch to company C. During the same time, 4% of company B’s customers switch to A, and 6.5%...
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Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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AJANTA PACKAGING: KEY ACCOUNT MANAGEMENT Sandeep Puri and Rakesh Singh wrote this case solely to provide material for class discussion. The authors do not intend to iustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the...