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A salesperson gives a customer a gift before a major deal to thank the customer for...

A salesperson gives a customer a gift before a major deal to thank the customer for past business. The potential problem with this approach is one of the following. Select one: a. The salesperson will have to give the client a gift after every deal. b. This could be considered a bribe by the buyer. c. The buyer might not like the gift. d. This is illegal. e. This is considered reciprocity.

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Answer #1

Answer b). This could be considered a bribe by the buyer.

In this scenario, salesperson gives a customer a gift before a major deal to thank the customer for past business. But the buyer may think that the salesperson wants to influence the buying process in his favour.

The buyer might think about the expectation of a gift by the salesperson; whether salesperson thinks that he/she can secure the deal due to the gift("read bribe") received.

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