Homework Answers
8) Market share is the share of Electronic Appliances Limited in the total market. It means the total sales of the firm/ total sales in the industry.
According to the table given, the market share in 2016 and 2017 is the same ie 18% but the sales revenue has reduced. This means that overall production in the industry has decreased but the company continues to maintain the market share. This essentially implies that despite the decrease in sales revenue the share of the company has not reduced.
In year 2018, the share of market has reduced to 14% while the sales revenue increased. It could be due to possible reasons:
New firms have entered the industry which has increased the overall production , so despite the company producing more than the previous year, its market share has reduced.
Another reason could be the competitive firms which were already exist have increased their production to a large extent which has increased the base of total revenue by the industry.
So both the sales revenue and the market share are important for the businesses. A cosntant market share might even mean that sales have reduced or increased and a constant revenue might mean that the share of market is declining because of increased production of overall industry.
(You can comment for doubts)
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Keeping Score: Financial Analysis and Performance Metrics -
Understanding Market Share. How do you do this? I have been trying
for several hours.
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Keeping Score: Financial Analysis and Performance Metrics -
Understanding Market Share. How do you do this? I have been trying
for several hours.
What is Market Share? Most simply, market share is the proportion of total market sales attributed to a single company or product. It is the total sales of a single company's product divided by the total sales of the same product for all firms in that market. A single firm's market share is expressed as a percent...
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