What are the types of diversification and describe drivers?

Question

Question

business accounting

Answer 1

Answer #1

Types of diversification are

Market penetration - it refers to growth strategy where business focuses on selling existing products into existing market

Market development - it refers to growth strategy where business wants to sell its existing product in new market

Product development - it refers to growth strategy where business sells new product in the exting market

Diversification - it refers to growth strategy the business seeks to sell new products in new markets

And it's drivers are

Increasing the marketing power of business

Making use of economies of scale

Better corporate management competencies

Thank you

Answer 2

Similar Homework Help Questions

Problem 2 What is diversification in the field of financial investment? Does diversification eliminate all types...

Problem 2 What is diversification in the field of financial investment? Does diversification eliminate all types of risk? Justify your answer with a graph
What is Walt Disney’s corporate (i.e., diversification) strategy? You must identify all types of diversification (e.g.,...

What is Walt Disney’s corporate (i.e., diversification) strategy? You must identify all types of diversification (e.g., vertical and/or horizontal integration, and related and/or unrelated diversification) Provide evidence to support your answer.
what do you understand by diversification of as a growth strategy? explain the two types of...

what do you understand by diversification of as a growth strategy? explain the two types of diversification illustrate your point with the help of two example for each type of diversification

How would you characterize Pepsico’s diversification strategy? Is it Related? Unrelated? Mixed? Describe one strength that...

How would you characterize Pepsico’s diversification strategy? Is it Related? Unrelated? Mixed? Describe one strength that supports Pepsico’s diversification strategy. What is keeping Pepsico from continuing to grow?
Describe how the correlation coefficient is the key factor in determining the degree of diversification benefit.

Describe how the correlation coefficient is the key factor in determining the degree of diversification benefit.
18. What are the drivers of globalization? Describe the major changes for businesses in 100 words...

18. What are the drivers of globalization? Describe the major changes for businesses in 100 words or more

Name and describe three theories to explain the rapid diversification of animals in the Cambrian explosion...

Name and describe three theories to explain the rapid diversification of animals in the Cambrian explosion 542 million years ago.
Choose an organization (The Walt Disney Company) that uses diversification and explain what kind of diversification...

Choose an organization (The Walt Disney Company) that uses diversification and explain what kind of diversification they are using/implementing; levels of diversification, related/not related. List/Explain how diversification is creating value for The Walt Disney Company and point-out potential incentives and resources that encourage that diversification.
Describe how the processes of within population change and speciation lead to diversification of organisms, and...

Describe how the processes of within population change and speciation lead to diversification of organisms, and how phylogenies represent the results of those processes

From the Textbook The Agricultural Marketing System: Describe concentration, diversification, and conglomeration in the food processing...

From the Textbook The Agricultural Marketing System: Describe concentration, diversification, and conglomeration in the food processing industry.