a) Choose a multinational organization of your choice and discuss fully how the organization has implemented and sustained Diversity.
b) Identify and discuss fully how the above multinational organization utilizes both primary and secondary dimensions of diversity in respect of workforce of the organization.
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Apple products are easily synonymous with the word quality.
Their offering is premium product over what they call the
“junk-market”. Therefore, their product strategy can be called the
“great product strategy”. Leveraging the fact that they produce
hardware, software, OS and other implantation. Apple scanned the
market and took the necessary steps to make some
improvements/changes in their products and sustained the change in
the business environment.
Apple started with creating hardware for the computer but saw the
opportunity of increasing its revenue and landed into the mobile
phone market becoming one of the most recognizable brands in their
respect. Their “great product” strategy involves providing the
customer with a premium offering of a product that essentially
defines quality. They create fewer variations of products due to
the reason that they have found their niche in the sense that they
know which products perform more and redesign the scope of its
implementation over the current design. Their packaging, offering,
plans, and updates are what make their brand a favorite for people
and provide for the competition aspect for the other companies.
Apple’s strategy involves selling the product through closely controlled channels. They sell their products online on the Apple store website, through Apple stores. They offer premium products and the strategy they follow is that they never discount their products no matter which channel it is sold through media, the internet, big advertising in prime time channels and advertising through sports sponsorships. They spent a fortune on this part of the product’s lifecycle, to a point where pre-sales booking starts a month or so prior to the date of the release and is really hard to buy during that initial phase due to the massive demand in the consumption of the products.
workforce diversity has mainly 2 dimensions:-
Apple utilises both primary and secondary dimensions of diversity in-terms of the workforce, it can be seen by the company’s track record as it comprises of the workforce that comes from different family background, have different qualification, are of different religion be it a men or women and Apple is still doing great when it comes to innovation and technology and the new CEO of the company Tim Cook surprised the Apple fans by introducing the touch id in the iPhone 5s in 2013, being the first smartphone in the world to have a real "fingerprint sensor" and whereas in 2015 Apple launched the 3d touch system with hands-free Siri control and the latest invention such as the iWatch, Air-pods and the iPhone x with its revolutionary infinity display design is very appealing and the after-sales service support is as amazing as it was earlier. So, I think that Apple is still maintaining its brand value by implementing the dimensions of diversity.
This is how Apple sustained diversity.
a) Choose a multinational organization of your choice and discuss fully how the organization has implemented...
a) Choose a multinational organization of your choice and discuss fully how the organization has implemented and sustained Diversity. b) Identify and discuss fully how the above multinational organization utilizes both primary and secondary dimensions of diversity in respect of workforce of the organization.
This discussion has two parts. To build a strong multinational organization, an Internet-based organization that has locations in several countries would need to develop a common understanding of values, beliefs, and culture. How do you define diversity? Discuss ways to develop a common definition of diversity within the organization. For
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