Question

Answer 'em I'll rate thanks

* Name three major challenges that automotive industry facing in the near term and in the future?  How would you help meet these challenges as a prospective Honda engineer?

(they are looking for 3 examples of areas that challenge the automotive industry as a whole and how you might address them, like integrating the world of connectivity into cars, or addressing safety issues, or environmental issues, etc )

* tell 4 major challenges that automotive industry facing in the near term and in the future? How would you help meet these challenges as a prospective engineer?

Answer 1

Challenges to Automotive Industry :

1. Competitive Challenge in Global Market -

For global automobile manufactures, the very first challenge is to give a head to head competition to automobile giants in Germany, USA & especially in chinese market. Over the last few years, the chinese automarket has set an unbeatable benchmark that has provided itself a one way winning bet. The ministry of industry and information technology has announced new rules and regulations to drive up the production of "New Energy Vehicles (NEV)" in september 2017. NEV category covers battery and plug-in electric vehicles. This gives other automobile makers a challenge to sell over 30,000 cars per year in China to gather the "New Energy Vehicle" credits.

As a prospective engineer, you can help meeting this challenge by wisely increasing the investment in the "Electric Vehicles (EVs)", which is the only possible way, in the currrent scenario, to reach the seemingly impossible target to take-over the 10% of the chinese market by 2019. Carmakers need to shift to a new consumer base that is still isn't in the grasp of the china and accomodate drivers in other parts of the country.

2. Industrial Evolution :

It should be in common knowledge of global automobile makers that consumers easily get bored and annoyed of what they have. They constantly want something better than before, and who acknowledges this will survive in the market. This is why the technological advancement is one of the biggest challenge that will always hover above the head of automobile manufacturers. With the climate change due to pollution from vehicles and the shortage of conventional enrgy sources adds up to the challenge. This challenges the automakers to take huge risk of investing into unconventional technologies and strategies such as Connected Cars, New Energy Vehicle, Electric Vehicles etc.

As a prospective engineer, you can device strategic plans to offer connected services. Automotive companies should enhance the caliber of workforces and skills of dealership to maximize their success in the risk they had taken. Bringng expert on board in cloud and connected services and data content will facilitate them to produce effective strategies.

3. Governmental Barriers :

The governments has always kept the global automakers on the edge by constantly changing the demands of powertrain development and the pollution regulations. Plus, there are also various trade barriers applied on automobile manufacturers which makes it even harder. Automakers cannot even compromise between controlling exhaust gas emissions and maintaining an effective fuel economy. Automakers need to contend with the two main drivers.

(a) Changes in the development of "Internal Combustion Engine" at a breakneck speed

(b) Governments providing a new regulatory framework every now and then

The rational and logical decision for the solution of the challenges will be bringing global vehicle regulatory standards and specifications into a fully coherent worldwide light vehicle test procedure (WLTP). This test cycle will ensure a much better fuel economy and greatly reduced exhaust gas emissions, far closer to real-world experience and demand.

4. Production Pressure :

To compensate for the demand of new technology and to fight globalization while doing it is another near to impossible challenge that almost every automobile industry faces. This might seem like an easy challenge but it iis not because to do so the automobile manufacturer have to make a large investment in unconventional measures which poses a threat of failure. Even if it can be somehow avoided, they still need to abandon their production plants, machinary and technologies at a very large scale. This is to provie enough vehicles to meet the forecasted demand of the market.

As a prospective engineer, you can help in facing this challenge by making a clever market strategy and target a very specific market and consumer to ensure at least the break-even sales of your newly introduced vehicle. This can be done by making some reservations throuhgout the time before launching your vehicle in the market. Automobile makers can survive this challenge by earmarking sufficient amount of their money for the future projects and planning to execute them by wisely forcasting the future demands of the market.