Question

43.)

a.

Which of the following IS NOT a channel?

		Going online to shop
		Direct mail
		Placing an order by initiating a phone call
		Going to a brick-and-mortar store

b.

When customers initiate an online sale after reading a magazine article referencing a new shoe retailer this is called:

		A pull strategy
		A direct marketing push
		A push strategy
		Prospecting

c.

Which is the main purpose of self-service check-out within brick-and-mortar store?

		To reduce or eliminate waiting
		To reduce floor personnel
		To reduce check-out area
		To reduce shop footage

Answer 1

Ans a: Direct mail

Ans b: A pull strategy

Ans c: To reduce or eliminate waiting