According to the two-step flow theory, ____ refers to media campaigns arousing interest and thereby exposure to election coverage; ____ refers to media campaigns strengthening people’s early preferences for candidates.
Group of answer choices
activation; reinforcement
assimilation; sharpening
activation; assimilation
leveling; reinforcement
assimilation; sharpening
According to the two-step flow theory, ACTIVATION refers to media campaigns arousing interest and thereby exposure to election coverage; ASSIMILATION refers to media campaigns strengthening people’s early preferences for candidates.
ANSWER- ACTIVATION, ASSIMILATION
(Because ACTIVATION is related to interests and exposures, on other hand, ASSIMILATION is related to people's attitudes, preferences and opinions).
According to the two-step flow theory, ____ refers to media campaigns arousing interest and thereby exposure...