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CASE 13: Tesla Motors: Disrupting the Auto Industry Explain the rationale for Tesla’s strategy. To what...

CASE 13: Tesla Motors: Disrupting the Auto Industry

Explain the rationale for Tesla’s strategy. To what extent does this represent an optimal response to Tesla’s strengths and weaknesses relative to the established automakers?

The rationale for Tesla’s strategy o The key to Tesla’s strategy is utilizing its relative strengths:

? Tesla’s “top down” approach

? Tesla’s ability to sustain its development and growth is the changing competitive structure of the industry.

? The future growth in the market for all-electric vehicles

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