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15. True or False? The NIKE athletic shoe customization Web site allows consumers to pick the...

15. True or False? The NIKE athletic shoe customization Web site allows consumers to pick the fabrics, shoe laces, and colors to tailor (design) NIKE shoes to individual taste. This is an example of a mass marketing targeting strategy

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Answer #1

True.

If a company manufactures a product which is useful to a variety of consumers across various sectors then it is a mass market appeal. NIKE athletic shoe customization Web site also manufactures a product which is useful to variey of consumers by asking their individual taste and preference. So, it captures higher people to buy from it.

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