Question

THIS IS FOR AN APPLE WATCH

1. B2B marketing. Consider your product or service offering. Based on the categories of B2B markets discussed in the readings, name at least two of the B2B markets that could be a target market for your company. Why?
2. Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation schemes might be most appropriate category for your company? Why?

Answer 1

1. B2B marketing-We can differentiate the differences in marketing strategy between consumer markets and business markets.

2.Segmenting B2B markets.Student can identify the B2B market segments involved in a product“Apple Watch”or service offering.

3. Marketing Metrics- We understands the purpose of Return on Marketing Investment for the company, and can identify at least three metrics that should be used in a product“Apple Watch”or service offering to measure the effectiveness of marketing strategies.

4. Identifies the types of marketing strategies the company might employ to market its offering through the value chain prior to its final customer. Also, strategic planning is useless unless there are reliable and useful sources of inputs and a way to organize the data to be used in the planning process decision making; and metrics need to be in place to measure how successful (or not so successful) the strategies to reach marketing objectives have been. Strategic marketing planning then becomes an ongoing process of measuring and adjusting to new information and current conditions.

5. Many of your responses to these questions will be your best educated and informed (as much as possible) information on your product“Apple Watch”or service offering’s company. Where concrete information is not obtainable, you should use your judgment and to describe why you made your judgment call.