Question

How do The Mercury News online and the newspaper article engage their audience similarly? How do The Mercury News online and the newspaper article engage their audience differently? How do you think multi-modal texts work differently than texts that only make use of one mode of communication?

Answer 1

The Mercury News online and the newspaper article engage their audience similarly by using eye catchy headlines. They try to dig in the mind of the user by this technique. Anything that creates a tone of shock is noticed by the people.The Mercury News online and the newspaper article engage their audience differently as well. In the newspaper version we cannot hear or see the reporter. We can only understand by the language style used. The words only help us to feel the emotions. But in the online version we can see what is happening. We can relate to it more. I think multi-modal texts work differently than texts that only make use of one mode of communication because it is more interesting, captivating and has various forms. It is easier to grab the attention of the customer with this kind of text than the simple ones.