Describe what Apple Inc. was able to accomplish by selling their products directly through their Apple...
Describe what Apple Inc. was able to accomplish by selling their products directly through their Apple stores. Give at least 4 things.
Homework Answers
Following are the things that Apple was able to accomplish by selling their products directly through Apple stores:
- Direct customer contact . Thereby having established good relations with customer and received honest feedback.
- Command price of product: Apple can decide price of their products as there are no intermediaries in the distribution cycle.
- Provide good service: after sales service is facilitated.
- Promote products and generate demand for the product even before it is launched in the market. They apply pull based strategy for promoting sales.
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Describe what Apple Inc. was able to accomplish by selling their
products directly through their Apple...
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