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Write a 2 page report on different promotional tactics used in wholesale and retail business in...

Write a 2 page report on different promotional tactics used in wholesale and retail business in GCC. Use APA style.
You have to use 1 book and min. 3 articles using Library resources in your report.

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Promotions are done to produce a positive image of your product in the market. By doing an effective promotion, overall sales of the product can be increased by a great margin. Selection of proper theme and a message which reflects The Identity of your product is necessary for a proper promotion of a product. Is your products promotion affected positively then that would benefit your product identity and what provide an additional support in sales and marketing.

Some benefits of sales are as follows.

• Creating an identity of the product

When you launch a new product in the company, promotion is the only way to introduce your product to the market and to your customers. By providing correct promotional strategy you can effectively introduce your product to the targeted audiences.

• It increases the communication and news

Promotion of a product create a news in the society about the products. When a news is created about the product, it itself becomes a promotion.

• Getting better prices

A good promotion can increase the overall value of the product and can enhance the price of the product. Buy a proper promotion of the product you can later introduce the premium prices for the product.

• Helps in customer decision making

Promotions helps in deciding the product for the customers. For example in a product is advertised as a limited available stock then there will be a sense of scarcity into your customers that get them to buy that thing before it runs out of the stock.

• Mouth to mouth advertising

By creating a promotion for your product you can easily increase the mouth to mouth advertisement. As people get influenced by promotion of your product they were to start telling other people about the same.

By using different promotional techniques we can easily differentiate our products in the market. Promotions are very much necessary for each and every product of the company to create an specific identity and tell the qualities to the people.

Definitely using a mobile technology for increasing effectiveness of a product increases the chances of better promotional strategies. Most of the mobile phone based promotion programs has been proven to very successful.

Grocery stores are turning their whole system online which is increasing their availability of larger target market customers as well as increment in the overall serviceability by using multiple approaches for implementation of mobile technology is. People are usually ordering things on the go and they don't have enough time at many of the Metropolitan cities where the time is directly proportional to the money. Type of lifestyle has increase the uses of mobile phone applications as well as mobile culture which enables an organisation to operate in the mobile way for providing services to its customers and the customers also rely on the same platform.

By modernizing the shopping experience overall effectiveness of promotional programs can be increased by a huge level as availability of search factors would only provide positive identity as well as flexible option of operation for organisations rather than sticking with the traditional options reducing the overall impact of operation in the specific market segment.

P.S. - Please leave a comment if any explanation is needed,

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