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Question 9 3 pts Mother Foucault is a book store that sells more than 1,500 new mystery books for adults being published ever

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service assortment

Breadth + Depth = Product Assortment

Product breadth is the number of product lines, while product depth is the variety within each of those lines. These two elements combine to make up the store's product assortment or merchandise mix.

Specialty retailers will likely have a smaller product breadth than a general merchandise store. This is because their products have a narrower focus and a specific niche. However, they may have an equal, if not greater, product depth if they choose to stock a greater variety of each product line.

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