Question

1a:Disruption of business models has been the dominant historical mechanism for making things more affordable, relevant or convenient. Explain how this applied to the following:

- Uber vs. Taxis

- Airbnb vs. Hotels

1b:  A marketing message needs to be a simple, clear message about your product or service. What are the Five F’s that marketing professional sum up what consumer’s want?

Answer 1

1a Taxis are costly uber is cheap

uber time management good and has great efficiency

Behaviour of uber drivers very good

cars are kept neat in uber

only one side cost to be met no waiting chardes for uber

1b utilization of time while travelling

comfert of a hotel in Air

Time can be reducedln aitr

2 Fitness

Fare

Fashionable

Face value

Fast