Question

Dirt Bikes started as a “mom and pop” shop. But the company now has global following and the potential for more. Plus their customers are generally technology-savvy and looking to do business on the web. In this discussion we will look at the needs and opportunities for Dirt Bikes implementing e-Commerce through a web portal.

The portal will not only be a point to do business with the company, but could also be an access point for users of the data, information, and knowledge. An intranet version of the portal (limited to employees) could also function as part of a knowledge management solution.

1. What data does the company have?

2. Who are the potential user groups and what information will they seek?

3. What internal systems and databases does Dirt Bikes likely have that might interface with the portal?

4. Is there an opportunity for knowledge management? How is knowledge management different from other information systems?

Answer 1

Company have data related to customers and potential customers to ensure marketing efficiency and to increase service to the customers. It needs to collect signal and demographic data on potential customers to develop targeted advertising to increase sales. For customers, It needs to collect personal and contact data to ensure a high quality of service for its products It also tracks users cookies that provides advantage to both the company and the customers the tracking information gathered by the cookies with help develop a stream web experience for the customers that is detailed to their preference. Potential user groups are those who describes characteristics of product that is the people who use a product. The information they seek for potential customers bases of demographic and regional data. Dirt Bike would faced with privacy issues like the customers may be unaware of information collected by cookies. Dirt Bike seeks information of individual preferences.