Question

Desribe below suggestions that will help new franchisors looking to establish outlets in India from above categories. Explain each categories in details.

-Preferences, trends and tastes

-Inventory of technology opportunities and limitations

Answer 1

Answer)

Preferences, Trends and tastes all are a part of the franchise which is a low capital rapid growth market share gaining options.

The franchise leads to business processes and needs the development of systems, structures, as well as processes for accountability as well as control of the performance of the external business.

The innovations and creativity with respect to the trends and the tastes will help to stand high in the crowd. This should be as per the user requirements.

Some of the inventory opportunities are as follows:

1) Advertising,

2) Emails,

3) Sales

4) Promotion

5) Public relations

6) Online Marketing

Limitations are as follows:

1) Entry strategy

2) Sectors which are receptive

3) Legislative gaps

4) Regional taste and laws.

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