Question

BMW is one of the top European automobile brands in the world and pretty well-known among US consumers. However, many consumers may not know that BMW also manufactures motorcycles. As Harley-Davidson is the leader in the US motorcycle market, BMW needs a good strategy to compete. Being a marketing manager for BMW motorcycle division, your job is to put together a strategy for BMW. In order to compete successfully, you need to know your market well.

Answer 1

Target market

• The target for the BMW motor cycle should be middle classed people with middle income
• Then the chance of item to be sold increses as most of the people accross are middle incomed people
• Rather than that high end peoples also come over it
• The most obvious variable that attract people is the top speed and torque

Product

• The popularity of harley davidson is because of its look and its uniqueness in the design
• The most innovative way is to rather than building sports bike go for some classical and intutive design
• Design it in such a way that it suits both youth and middle aged people
• Be more feturistic in the sense of speed and economic product

Price

• Target the mid range people
• Hence cost it with better for mid range people
• It will be better and more chance to get sold more number of the bike if the cost ranges in $6000 to $ 8000

Distribution

• Target the place where high population
• Target the countries where the desitribution of bikes are high
• Target the place where the harley davidson is sold the most

Promotion

• The best way to promote is by the way of ads'
• The way how ads are created varies
• Its varied accordance to country
• In the case of india it gives a big impact if the ad is more realistic and done by some celebraties

HOPE THIS HELPS

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