Question

Eye-tracking is an impressive piece of sensory research technology, but it can be complex to set up and require a lot of user-testing.Yet this and other emotional intelligence and biometrics technology is being used by brands to play on consumers' senses. As well as eye-tracking there are skin responses, facial coding and heart rate monitoring. This is an example of marketing research inicing. True OFalse

Answer 1

Meaning of eye tracking :- In the layman's term eye tracking is the measurement of changes of eye position, i.e. where do a person look, how our eyes respond when we see anything new, when do we blink, which type of things we ignore.

In Marketing research, eye tracking is used to see how customers react to different marketing tactics placed on products like a "50% off " message on the product etc. Hence eye tracking and other emotional intelligence and biometrics technology can be used for research that how customers will react to same.

Therefor with respect to above explanation the answer to given question is TRUE.