Question

Question 1 (a) Create a brand name for a "cookie brand" having the following positioning statement is a low fat cookie that gives you the best tasting yet guilt free pleasure so you can stay in control of your health Which qualities did you consider while keeping the brand name? (Marks: 7)

Answer 1

Answer:

"Quick bake" is a low fat cookie that gives you the best tasting yet guilt free pleasure so you can stay in control of your health.

Following Qualities needs to be considered while keeping the Brand Name:

1. Is Your Name Memorable:

We need to consider pronunciation, spelling and length as a priority when entering into the naming phase of your brand development strategy.

If the name is too difficult to spell, it will be hard to type into search engines or other platforms as people search for your brand

2. Give Some Visual Vigor:

A number of studies have suggested that individuals have a larger capacity for remembering that which they see over that which they hear. Adding a visual element to your brand name could up your odds of being recalled when a purchase decision is on the table. This could mean using words that spark imagination or displaying the name in a visually unique way in the logo.

3.Foster Positive Brand Connection:

  Choose your words carefully during this phase of your brand development strategy. Different words can have different connotations to different people. You’ll want to make certain that your brand name is composed of strong, positive or descriptive words that won’t trigger any types of negative emotion. Your business doesn’t want that type of association.

4.Clearly Identify

Even with a properly executed brand development strategy, your brand won’t become a household sensation overnight. You’ll want to draft a brand name that provides a hint to your target audience about what your business actually does. This property will not only give clear definition but also could make your business easier to find.

5. Domain Name:

  The domain name is a critical element to the success of your brand. Your online home plays host to a major part of your brand development strategy and if you don’t snag a domain name that fits, you might as well throw away all the brainstorming you’ve done for the naming game and start from scratch.