Question

Consider any shaver protector product (i.e a compact protection for your wet razor - protects the blades, hygienic, light and stable). By using Online Marketing as its promotional mix answer the following : 1. The types you will use. 2. Your creative decisions . 3. Select at list 3 different media types and defend selections.

Answer 1

answer-

I select Silicone Razor Case Soft Shaver Cover Bag.

To promote this product online i will use social media type to promote this product. social media has become the trend in online marketing because of its potential to generate huge customer response and increase sale of products.

My creative decision is to make a video of this product where customer will demonstrate the use of shaver protector in like telling a story when person is on travel or on the go and take this protector with him. We will use famous model in the video. Then this video will be advertise and promoted on social media platforms.

The three different media will be-

Facebook business page where we will be put the video of our product on FB and share this to attract more likes and feedback to the product.This is one of the cheapest and highly responsive way to promote our product.

Instagram is the second medium. Instagram has great reach to our target audience that are men who travels a lot so we can promote this by using insta model influencer to promote our product.

Ytube is the third method. Ytube has become the choice of people to find and see reviews of product. our company will put the vide on utube and see how many views watched the vides, read comments to see their reaction. This way our marketing strategy will be successful.