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Question 6 3 pts True or False: Marketers dont need to create awareness of the connection between their brands and the socia
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Answer #1

ANSWER: FALSE

Explanation: Marketers needs to create awareness of the connection between their brands and the social issues they support, because brand awareness is an important aspect of marketing. People associate strongly with brands that are not quality focused, but also socially responsible. This creates a positive perception and trust among the minds of the consumers about the brand. Hence, it is important fro marketers to create awareness of the connection between their brands and the social issues they support.

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