Question

• What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.
• How can an organization use all four social media zones safely and appropriately? Provide examples.

Answer 1

As your business id advertising, marketing and making sales through the social media, the company is getting itself exposed with many risk. The risk of brand management regarding how you would be able maintain and manage the brand on the social media, how would you maintain the reputation to the customers, the risk of posting the irrelvant or wrong content could affect your goodwill, customers can out their complaints and grievances on the social media applications to disturb your company's name etc are main risks associated.

For example, Facebook using so many social media applications and strategy to maintain and market them with the customers was brutally faced down by the customers during the time of privacy invasion issue. The company faced a lot of bad comments, complaints and criticism all around the world at all social media making the market value and shareprife of the company to extensively fall as well.

An organisation can effectively use and safeguard all the zones of the social media by as follows:

• Zone 1 is Social Community: This is the community which would include your social networking sites, forums, wikis, message boards to engage with the customers. To safeguard and use this zone effectively, the protection and more emphasis sould be given on the conversation you are doing, the communication level, community protection, the contributions made to the society and also the collaboration with famous people.

• Zone 2 is Social Publishing: To safeguard this zone, make you are writing the most effective articles, blogs, research by your company and posting it on the relevant sites to share yourself for your credibility and ethical statements made.

• Zone 3 is Social Entertainment: This is rhe entertainment zone and would have all the channels, and games to support the marketing techniques of your company. Make sure your company is developing ethical and standardised games which are socially acceptable, virtual worlds and entertainment filters etc to make sure the people are attracted without having any false perception about the company.

• Zone 4 is Social Commerce: At last, this zone talks about the online buying and selling and the payment services as well by and for the company. All the lawful and ethical protection is given at this zone where most consideration should be given to the ethical practices of managing the payments and giving the best customer service.