Question

A product line should be dropped when a. All of the answer choices are correct. b....

A product line should be dropped when
a. All of the answer choices are correct.
b. has unavoidable fixed costs.
c. it has a positive contribution margin.
d. there will be a positive change in income if the product line is dropped.
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Answer #1

While evaluating the proposal of keeping and dropping the product 3 things are evaluated, 1. Does the product has a positive contribution margin, if the product has a positive contribution margin and the loss is due to the fixed cost and to some extent the fixed cost can not be avoided then the product should be kept even at loss as a positive contribution margin has a potential that the higher productivity will lead the coverage of fixed cost and will have a profit in future'.

2. The second factor is the fixed costs, if the fixed costs are avoidable after dropping the product and the avoided fixed cost is much more than the contribution margin then the product should be dropped however when unavoidable fixed cost are there then dropping the product will bring more loss keeping other things as constant.

3. The third factor is the additional growth to other departments, division or other products line which will bring the overall profit in positive or higher profits than the existing product is continued , i.e the changes in income if the product is dropped, if the change is positive then the product should be dropped and if negative then it should be kept as it is.

In the given case of  the option B and C the product should not be dropped as it will not be beneficial for the company as a whole.

Thus the correct option is ---------------D i.e there will be a positive change in income if the product line is dropped.

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