The higher the perceived benefit a consumer receives from an external search for information; the less...
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The higher the perceived benefit a consumer receives from an external search for information; the less likely he or she will be to spend time searching for information.
True
False
Homework Answers
Yes this statement is absolutely true. higher the perceived benefit a customer received from an external search for information the less likely he or she will be to spend time searching for information. This is because customer value equals to customers perceived benefit - customer perceive price. Show the higher the perceived benefit the lower the price of product.
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