Question

1. The single most important factor in marketing heterogeneous shopping goods is:

wide distribution.

low prices.

positioning and differentiation.

image.

prospecting.

2.

Why would a retailer choose to stock private brands alongside the manufacturers’ brands it carries?

To maintain some control over the images, quality levels, and prices of the products it sells.

Because they make the manufacturers’ brands more attractive to consumers.

The manufacturer will help the retailer promote these brands.

Manufacturers usually require that retailers buy a certain amount of these products when buying the manufacturers’ branded items.

Keeping track of private-branded stock is much simpler than for manufacturer-branded items.

Answer 1

Answer) The answer is Positioning and differenciation . In selling heterogeneous shopping products, customer not just look for low prices . They will look for what suits them at the best price because every product has different attributes and Different wants to fulfill. So its very important that products are positioned properly in the minds of people that the product will satisfy their want and their product is also different than other similar products. For example- clothes, they should be different from other clothes so that people dont feel very common.

The first one is the right answer. To maintain some control over the images, quality levels, and prices of the products it sells. Private brands are used so that the retailer has some dominance over the store in terms of price, quality and many other things. These are not kept so that manufactures items looks promising or it is difficult to keep stock of manufacturer's items, its just to have standardization and variety in the store.

THANK YOU.