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Week 3 Discussion Question

  1. Explain how Family, Society, and Culture Interpersonal influence group affect consumer behavior.  With specific examples of a product to help explain your rationale.


  2. Explain how reference groups like Opinion leaders, Culture, and Sub-culture influence an individual buying behavior.

  3. Capture.PNGx.PNG


Mktg-2020   Advertising-And-Promotions   
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