Question

4) Identify the major advantages of the following forms of direct marketing: telephone, direct-mail, catalog, direct-response television, and kiosk. Provide an example of direct-response television and explain its effectiveness 5) Compare oligopolistic competition with pure monopoly conditions. Provide an example of each in the Canadian marketplace. I

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Answer 1

. 4 Direct maill: Dircoot mail us postod mail that advertises you boosimess and its preodeets and services. There are several different types of direct mail 10:9. Catalogues, postcods, orvelope mailes) postal customers iman area ore to adecustomers na marketing list. toypes of direct mail :- The most common types of direct mail include: Catalogues - bound, multi-page promotions of preadects. Self-mailors - Greated froma single-printed sheet that has boon folded. onvolope mailares - with inserts inside the ovelope. (Kiosk These are cortain organizations that have sophisti- Cated machines called kiosks, which preoride infore. mation about the particular prodeeats and have an effective ordering mochanism. These kiosk. machines aree placed in the main area of the cities ikeairport, stores and other famous locations. Some business marketers also placed their kiosk machines at the freade shows for the promotion of their products. Moreover the morger of the real world with the virtual world of commerce is making kiosks as much morce online immatioce. The example of this modern technology incleedes the Grop interactice kiosk. Direct Response Television There are two forms of direct response television marketing which are as follow. a) Direct Response Advertising Home shopping Channels

. Direct Response Advertising &- When infomercial or television spots are alreed by the marketors, direct reesponse advertising takes placd. Home Shopping channels : - These consist of complete channels are programs that are specified im selling goods or services In the camping years linkages with the internet television de could transforom the television shopping would be regarded as one of the most effective forms of dereect marketing Telephone Telephone is that freom direct marketing in which telephone is used for the purpose of communicating with customers bays the products directly from the Sellers. It is further divided into the followingtas types D Outbound Telephone marketing 2) Jubound toll freee Outbound Telephone marketing is used to sell the produets de recetly to the customers by calling them on the telephone Inbound Toll Free In this type, orders are received from customers on the telephone as a result of ads on television are readio ete. Teatalog In Catalog marketing, catalogs are mailed to a Specified list of customers are provide physical catalogs to a greocup of people at Storees in order to sell pulticulare products.

Du though nocetpit by an oligopoly are also based on 5)А Those is only one seepptione who has significant market pure monopoly has precing power within the market. monopoly focos little compotion because of high bobocios company has acquired significand marketinguamera through etworek offoots, such as facebook, for instance. • One of the best examples of pure monopoly is the production de porosia system bong areas of the people were prodents compatible with Microsoft's Window oporeating bystem, most of the moocket is effectively, locked in belause the cost of using a different sport dating system Compatible with the new operating system and because the burning were fore mees softebees steep people are willing to pay Microsoft's high prices fore Windows. Seepply and demand influences del markets, estreategic decisions the expected response of other members of the oligopoly to changes in preise and output by limember. A nigh barruar to estreg antry lermits the number of suppliers that can complete in the mosket, so the oligopolistic firems have considerable influence avec the market price of their product. However, they must always consider the actions of the other firms in the market changing price, because they are cortein to respond ima they con maintain theire market share. Auto maneefact- oligopoly, because wores are a good example of an the fixed costs of automobile manufactweing are very high, thus limiting the number of firems that can enter into the market.

The objective of this article is to preesent and discussion the main factores involved in the cese of Earned Value Analysis CEVA) im the cost management of cinil construction projects. These factors include advantages and disadvantages difficulties and benefits, preoblomsand solutions and criteria and results based on the experience of a real case study in Brazil. EVA was applied in the civil construction of an indoors amusement park, named Monica Park, inside the Citta America Shopping Center, in Rio de Janeiro, Brazil. The park has 30 a threactions, covers an area of 10,000 square meters was built imao months freom January to October 2000, foruss 5 million. The case study was to documented with reports, greaphs o analyses and comments. A critical review of the application of EVA for the Amusement Park is provided in this paper. It shows that Bua has tolevant reole in the integreated management of the preoject scope, time, progress, cost and risks and the procurement of the main project seepplies and services. EUA contributed to the success of the case steedy preoject which finished on time and on beedget. the findings of the case study will contrebelte to the swether rese of BVA on oluere projects in Breazil by identifying the main problem and the article concludes with 10 reecommended steps fore feet are implemantation of the Bu A process.