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If a firm is currently equating MR= MC and product price = $24, AVC = 22...

If a firm is currently equating MR= MC and product price = $24, AVC = 22 and ATC = $26,
1- Find the profit: Profit = ?
2- What happened to this firm in a long run?

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Answer #1

1. Profit = Total revenue - Total cost

=> 24 - 26 => -2 per unit.

Therefore there is loss of $2 per uit.

2. As the firm is operatinng in losses covering its variable cost but not fixed cost in entirety. Therefore in the long run, firm needs to recover its fixed cost as well in order to remain operational. Hence In the long run firm should be operating where MR = ATC. If this does not happen and firm will still not be able to cover its fixed cost in the long run then it needs to shut down its business.

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