Question

What advertising tactic does the Martin Shenn advertisement use?

What is the goal of the ad? What advertising tactic does the GoodRX Message use? What is the goal of the message?

How does the Movantik web site deliver coupons? What conditions apply?

Similar marketing tactics were used for erectile drug prescriptions until patents for ingredients expired. How are those products now marketed?

Discuss the ethical implications of charging extremely high prices for drugs yet offering major discounts for them on company websites, noting that many times the coupons are made available to individuals who otherwise would not be able to afford the items.

Answer 1

Martin sheen features in the ad campaign for "SingleCare", which offers free prescription savings cards so that people can get discounts on their medication. SingleCare is using face value of reknowne actor to build on the Brand Value and spread awareness about a cause or campaign.

GoodRx works in the same genre as SingleCare, however is more smart, user friendly and helps customers save more on prescriptions. It allows the customers to use the telemedicine facility through it's website and mobile application.

The goal of the ads in their case is to make customers realise, just by sitting at their homes, how easily they can order medicines by uploading their prescriptions and save tons of money on it. The message of the ad is to save time and money, and also follow the easiest process to get your prescribed medicines.