Homework Answers
1. D. expressed wants.
When customers expresses his wants, and these requirements are met by making required changes to the product, it can be said that customer led innovation has been made.
2.A. differentiation
Since the company is targeting the customer who are willing to pay a premium price for personalized services, it can be said the the company is using a differentiation strategy.
In other words it is positioning itself differently by meeting the needs of the customers who are willing to pay for high touch services.
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