Question

A mid-size tech company has created a great new product that allows for seamless, instantaneous, and secure data transfer via mobile handsets. Should the company attempt a global launch or enter new markets country by country? Explain the reasons for your recommendation.

Answer 1

I recommend that the company must enter new markets country by country. The following are the reasons for my recommendation.

• The company can not bear the expense of a global launch as it is a mid-sized tech company.
• The company may not have the capability to serve huge global demand immediately.
• The problems in different markets would be different, the company may not be able to deal with multiple problems associated with the global launch.
• The company may not get a chance to deeply understand the culture of different markets.
• The company also may not be able to understand the regulatory environment of different markets.

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