HomeworkLib
Question

What is the purpose of pre-testing and advertisement: a. Reduce risk of hurting brand health b....

What is the purpose of pre-testing and advertisement:

a.

Reduce risk of hurting brand health
b.

Determine if the ad achieved its in-market sales objective
c.

Reduce risk of wasting expensive media on a poor advertisement
d.

A. and C. only
e.

All of the above
business   Operations-Management   
0 0
Add a comment Improve this question Transcribed image text
Next > < Previous
Sort answers by oldest

Homework Answers

Answer #1

Answer: d. A, and C only

Explanation: The pre-testing process before the launch of any advertisement helps the business enterprise reduce its poor brand image and reputation. It also helps the companies reduce the risk of expensive advertising and unnecessary exploitation of the resources. It helps the companies evaluate the consumers' needs and wants to target the advertisements in the correct direction and on the right target audience.

​​​​​​A Thumbs Up! Would be really helpful for me. If you have any questions, please leave a comment and I will get back to you as soon as possible.

0 0
Add a comment
Know the answer?
Add Answer to:
What is the purpose of pre-testing and advertisement: a. Reduce risk of hurting brand health b....
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions

  • 5. Which of the following control procedures is designed to reduce the risk of check altera-tion...

    5. Which of the following control procedures is designed to reduce the risk of check altera-tion fraud? a. ACH blocks on accounts not used for payments b. Use of dedicated computer and browser for online banking c. Establishing “Positive Pay” arrangements with banks d. Access controls for EFT terminals e. Prenumbering all checks 6. Which of the following control procedures is designed to reduce the risk of theft of inventory? a. Restriction of physical access to inventory b. Periodic physical...

  • 31. a. Concrete tactics that will reduce risk for a business are considered a key component...

    31. a. Concrete tactics that will reduce risk for a business are considered a key component of: A mission statement Positioning Strategic planning Environmental scanning b. If a company’s goal is to increase its percentage of industry-wide sales, it will employ which type of strategy? Merger and acquisition Market share growth Competitive Sales growth c. During the planning process, a specialty store states: “The company will establish itself as the leader in customer service online.” This is an example of...

  • part b Jaaman une Regression Analysis Problem #L The following table shows the sales (in $100,000)...

    part b Jaaman une Regression Analysis Problem #L The following table shows the sales (in $100,000) of a certain product ma fnction of the pat 10 months and the level of advertisement (in $1,000) for the coresponding month 10 I 107 110 118 120 117 1221 120125 100 Sales 7 6 2.1 2.6 2,8 3.4 2.9 4 2 Month 10 3.4 3.5 3.7 36 Advertisement 1.5 Part A: Considering a simple linear regression of sales vs. time (months), perform ths...

  • 32. Today, US a for-profit b. not-for-profit 33. What is the estimated approximate US health care...

    32. Today, US a for-profit b. not-for-profit 33. What is the estimated approximate US health care waste (ie. no value)? c.65% A20% b.40% 34. The prospective hospital reimbursement system introduced in 1983 (DRGs) was an effort to: achieve cost savings by reducing excessive hospital lengths of stay 8. align Medicare payments with the actual costs of care C. provide incentives to hospitals for achieving economy in patient care costs, based upon diagnoses D. Aand C E. all of the above...

  • B. MICFUELUNUML U C. idiosyncratic risk CD. systematic risk 0.5. Which of thes A. II,IV B....

    B. MICFUELUNUML U C. idiosyncratic risk CD. systematic risk 0.5. Which of thes A. II,IV B. II,IV.v C. 1,111,1V ck A and Z have a correlation 05 D. 1,111, E. I, 3 Stock A and Stock B have a correlation Correlation-0.7, Stock A and Z have than a portfolio of story are an in is part of market A. Stock A and Z have a stronge CB. A portfolio of stock A and B P C C. Stock A and...

  • Styles Pre-test: Screening for Cognitive Impairment 1. Dementia is under-diagnosed and under-treated in older adults for...

    Styles Pre-test: Screening for Cognitive Impairment 1. Dementia is under-diagnosed and under-treated in older adults for all of the following reasons EXCEPT Healthcare providers consider screening a low priority because of the lack of effective treatment options. a. b. A diagnosis of dementia can.only.be made after death with an autopsy. c. People try to avoid talking about their memory loss and compensate for it so others wan't notice. People believe "senior moments" are normal and to be expected. d. 2....

  • The YMCA conducted marketing research to gain a better understanding of how its brand was viewed...

    The YMCA conducted marketing research to gain a better understanding of how its brand was viewed by consumers. This activity is important because marketers are frequently called on to design and implement marketing research projects. The goal of this activity is to apply marketing research frameworks to the YMCA's research activities. Read about YMCA's marketing research efforts and answer the questions that follow. Over the years, the YMCA has come to mean different things to different people. Depending on the...

  • Integrated marketing communications require a company’s mass-market advertisements, Web site, e-mail, and personal selling communications to...

    Integrated marketing communications require a company’s mass-market advertisements, Web site, e-mail, and personal selling communications to all have: - equal portions of the advertising budget - separate marketing objectives - the same target audience - the same message, look, and feel Which best explains why companies often fail to integrate their various communications to consumers? - Historically, consumers have been able to distinguish between message sources. - Communications often come from different parts of the company. - Public relations is...

  • Case 14-6 Making Connections Social Konnections Inc. (SKI or the “Company”) is a global Internet company...

    Case 14-6 Making Connections Social Konnections Inc. (SKI or the “Company”) is a global Internet company that runs Social Konnections, a large social media networking Web site. SKI has experienced steep growth since its launch in 2005, and the Company went public in 2010. SKI currently has over 500 million active users who visit the site to connect with others, express themselves, and play games. Last year, substantially all of SKI’s revenue came from advertisers who market their products and...

  • question 1 Which of the following is an example of a bottom-up technique for developing promotional...

    question 1 Which of the following is an example of a bottom-up technique for developing promotional budgets? the objective-task method the percentage-of-sales method the competitive-parity method the pull-push method the AIDA method Question 2 In terms of the communication model, ________ is a reaction to a message that helps the source gauge the effectiveness of the message. looping decoding feedback encoding translating Question 3 An office supply store that pays a discounted price when it orders more than 12 metal...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT