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Question 5 What are some of the benefits of retargeting apply wws lower cost of marketing High conversion rates control over
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Answer #1

Solution 1:

The correct answer is option 2.

An HTTP cookie (also called web cookie) is a small piece of data sent from a website stored on the user's web browser while the user is browsing. In this case, the marketeer used the cookie to target the consumer.

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Solution 5:

The correct answers are options 1, 2, and 3.

Retargeting is a form of online advertising that can help the marketeer keep the brand in front of bounced traffic after the user leaves the website. The two key benefits of retargeting are that it lowers the cost of marketing and increases the conversion rate. It can also help marketeer control the user irrespective of sites the user can go.

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Solution 6:

The correct answer is True.

With targeted marketing, marketers can show relevant products/services to consumers based on their browsing history.

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