Question

Rumors find their way to spread quickly in light of the crises that organizations are exposed to, and the conditions of crises constitute a fertile ground for the emergence, spread and exacerbation of these rumors.

Suppose you are one of the crisis management team in an organization, write in your language, your style and your style no more than two pages on the methods of spreading rumors, indicating the foundations that the crisis team should adopt to deal with these rumors in light of the Corona crisis?

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Abdul-Rahim Taysir

Answer 1

Rumours is a natural human activity that typically includes untested, word-of - mouth details of unknown origin. The exchange of a rumour happens through a grapevine network in an organization. It typically spreads non-authentic details. In certain instances, these details may also be real and reliable. Rumour is a set of details which is conveyed between people and it may contain a combination of real and unreal information. Gossip is the most popular way by which details and opinions can be shared and circulated. It allows mistakes and other improvements in the details shared with others as there is no control on the communication process or the information shared. It is the common perception that the information passed as rumours is of trifling in nature or attacks an individual negatively. Many may still see rumors as spreading speculations and wrong information.

Rumours are spread due to various reasons. A weak organizational culture with lack of control over the communication process in which individuals exchange unwanted details without any inhibition contributes to speculations. This is the major cause of rumours. People get knowledge and disperse it through informal outlets. Sometimes, when employees want the management yield for their requests, they will spread fake information to trigger the management for further talks to resolve their requests or grievances. Lack of commitment among employees makes them to wrong information which affects the organization or management. The result of rumours is that it makes employees to be anxious due to lack of clarity about the details shared and the truth behind it.

Rumors that are detrimental to the company and it must be managed appropriately to avoid conflicts. The management has to identify the origin of the rumour and eradicate it at the earliest so that employees are not informed about any incorrect information. Managers have to speak to staff about evidence, communicate directly, resolve grievances and restrict the communication of misleading details. The crisis management team has to create a formal communication process to minimize the number of incorrect information passed among employees. If rumours are repeated, employees tend to be believe it as truth. So, managers have to communicate information with evidences and proofs in written format to avoid the repetition of rumours. In case of unionized organizations, managers can seeks the assistance of union leaders to act as mediators between the management and employees to share formal information. Undertaking these measures would reduce rumours which affect employees’ productivity as well as organization’s reputation.