Question

Which of the following statements about Facebook is most accurate?

		Facebook has almost 80 million active users.
		Facebook is the third most-used social network.
		Facebook has a global presence—one in every five people on the planet use this site.
		Facebook lets people keep in touch through long text entries similar to e-mail.
		Facebook is just as successful as Twitter.

Which of the following statements about advertising is most accurate?

		Advertising is the least costly form of promotion because ads go through significant pretesting.
		Advertisers have limited control as to when and how often their advertisements will be placed.
		A key advantage of advertising is its ability to use customized interactions.
		Advertisers have very limited control over what it can say due to FCC regulations.
		Through advertising, a company can control what it says and, to some extent, to whom the message is sent.

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YuTube video/ad is most accurate?

		For Pepsi, advertising the "Test Drive" video on Facebook was much more expensive from a CPM standpoint than two 30-second TV spots placed on Fox's American Idol.
		The Pepsi MAX "Test Drive" video followed the successful "Uncle Drew" TV ads.
		The purpose of the video was to reinvigorate sales of the Pepsi Next brand.
		Pepsi MAX is a new, great-tasting energy drink in the introduction stage of its product life cycle that has "all the sugar and twice the caffeine" as regular Pepsi.
		Pepsi created a new social-media driven website called Pepsi MAX NASCAR with Danica Patrick as the spokesperson following the success of the "Test Drive" video.

Answer 1

1. (Option c) Facebook has a global presence—one in every five people on the planet uses this site.

2. (Option e) Through advertising, a company can control what it says and, to some extent, to whom the message is sent.

3. (Option d) Pepsi MAX is a new, great-tasting energy drink in the introduction stage of its product life cycle that has "all the sugar and twice the caffeine" as regular Pepsi.