I haven't seen much advertising for Red Bull lately. Are they pulling back a bit given all of the negative press that energy drinks receive?
Ans
While it is true that energy drinks like Redbull are getting a lot of negative publicity due to harmful affects of caffeine including heart rate disturbance, anxiety, sleep problems etc, the lack of visible advertising may be due to other reasons like:
a) Reduced advertisement due to off season and less demand therefore
b) Change in advertisement medium for example from TV to newspaper or social media.
c) Impact of Covid19 leading to reduced advertising spend.
I haven't seen much advertising for Red Bull lately. Are they pulling back a bit given...
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