Homework Answers
1. The core market share that the development project is targeting with this project = seniors employed part time + seniors retired or not assisted living / total seniors * 100
= (2500+12000)/(25000+8000+2500+12000+2500)*100
=58%
2. If market experts believe that total of 1000 townhome units will be purchased in all of the city within next year, projected no. of units the developer could expect to sell in year 1 if he is able to capture 20% of the market potential is = 1000*20%=200 units
3. Yes, the actual sales will meet the developers projected sales if the projected sales is 200 units
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