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5. You have just completed a year-long test market for a product to be commercialized. A strategic adjustment was made during

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Answer #1
A
Calculate Financial Payback
B
Six Months Price Units Sold Sales
First 40 20,000 800,000 Units Sold * Price
Last 50 18,000 900,000 Units Sold * Price
More Revenue on Less Units means more contribution and hence more profit.
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