Question

Reference Textbook: Dorf, Richard C. and Byers, Thomas H. (2019) Technology Ventures From Idea to Enterprise, Fifth Edition, McGraw-Hill. ISBN: 978-1-259-87599-1. Case study3: Chapters 1-4 each contain a section entitled Venture Challenge. Answer the questions for the following venture: As we know, Global Industries encourages its employees to research applications of 3-D prototyping. Imagine, as a research employee, you have invented a method of using a robot and a 3D prototype to make pizzas in pizza restaurant settings. Your robotic pizza-manufacturing cell replaces five employees in a pizza shop. After some discussion, you now own the intellectual property and have a leave of absence from GI to make a go of this business. GI has offered to invest your one-year’s salary and benefits as well in return for 10% of your business. (This means they will pay you for a year while you develop your start-up in return for 10% of your business.) Discuss your business approach using the Venture Challenge questions.

1. 2. VENTURE CHALLENGE Create a brief vision statement for your venture. State the value proposition for the venture. Create a draft business model for the venture using the canvas ele- ments in Figure 3.4. 3. 1. 2. 3. VENTURE CHALLENGE Develop a SWOT analysis using the format of Table 4.4. Select your strategic approach from Table 4.6. Create a partnership strategy as described in Section 4.7. Describe your strategy in one or two sentences that could be circulated to your employees and allies. Why and how will your venture be socially responsible? 4. 5.

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Answer 1

Vision Statement :
Our Vision is to provide an healthy and nurturing food to society”
Value Proposition
1. Goal is to reach 85% recognition of the new product in target market
2.Establsihment of business automation process in our business to reduce cost
3. jow price productto target large customer for Increase the Revenue and Profit
4. Provide Coustomer Satsifaction
Draft Business Model
1 Value Proposition	We are providing pizza in new minutes to our customer with 100% fully hygienic automated process
2 Customer Segement	Our Key Customer are Youngester like Student, Employee of Organisation
3 Channels	We serve at restaurrent as well as Provide service of home delivery
4 Customer Relationship	Good quality of Product at Affordable Price
5 Revenue stream	Sale of Pizzas and beverages.
6 Key partner	GI has offered to invest your one-year’s salary and benefits as well in return for 10% of your business
7 Key Activity	Making pizzas
8 Key Resource	Invented a method of using a robot for making Pizza
9 Cost Stucutre	Robotic pizza-manufacturing cell replaces five employees in a pizza shop
SWOT
Strength	1. Good quality of Product at Affordable Price
	2. Offer large variety of product to customer
	3. Service as well as delivery restaurrant
Weakness	1. High Overhead cost
	2. Good quality and Service results in large cost
	3.Mostly operated in urban area
Opportunity	1. can increase the revenue with new innovative pizzas
	2. offer discount
	3. can provide more attractive envirement
Threat	1. rising price of Raw Material like cheese
	2. Local resturant also provide Pizza
	3. Increasing Competition
Strategy	Differentiation strategy
we came up with wide rage of products like starters, salads, pizza, pasta,beverages, desserts.
Partnership Strategy	Intellectual Property
now own the intellectual property and have a leave of absence from GI to make a go of this business
Slogan	Make it Awesome
Social Respo.	Creating an Hunger free Society